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Urban Route Email Newsletter packages are all-inclusive to encompass all necessary aspects of a successful email campaign. They are specifically designed to reduce your stress, increase the successes of products and services, and save you time and money.
Email Newsletter Features
 Urban Route Email Newsletter Subscription
Urban Route Business Directory Search Engine Listing
Client Interview
Customer Database Setup
Email Newsletter Design
Statistics Package
Online Customer Opt-In and Opt-Out Tools
Offline Customer POP Opt-In tools
Email Newsletter Delivery
Follow up customer Interview
Urban Route aims to be a valuable source of electronic competitive strategies for small businesses, clubs, schools and associations. Urban Route aims to educate small businesses and not for profit organizations about the importance of being competitive online and assist them in establishing strategies, tactics, and desired goals towards becoming competitive online.
Our email Newsletter includes strategies, tactics and tips on three major topics:
Internet Marketing (Email newsletter strategies)
Search Engine Optimization
Web design and web re-design
Our Newsletter is published every month. If you are interested in signing up, visit our Home Page and use the Sign-Up form.
Our directory is designed to help small businesses, clubs, schools and associations to promote their online products, services, and information. This is a free listing service for all our clients. We provide you with a space to promote things like:
Your Product and service information
Your Contact information
Your Email Newsletter description
Your Website Link
Our website is searched on a regular basis by the major search engines Yahoo, Google and MSN. This provides your organization with an excellent opportunity to promote your email newsletter, products and services quickly.
All of our services begin with a client interview where we meet with you to discuss things such as:
Goals
Return on Investment
Strategy
Tactics
By conducting the Client Interview we begin to understand what your goals are and how we can strategically and tactically to help your reach those goals.
If you do not already have one, we provide you with a customer database hosted on our secure server. Depending on what email package you choose, your customer database will be designed to store customer data such as:
First and Last Name
Salutation / Title
Email Address
Preferences
Any other custom values you would like to include
We design your email newsletter for you. Colours, graphics, look and feel, and company branding are included in the email newsletter design. When the design is complete, it will be used as an template to house regular updated content for your customers.
Statistical reporting is provided by your web site hosting company. Urban Route provides compatibility with your web site hosting provider to ensure that proper statistical reporting can be tracked and viewed, so that you can monitor your email newsletter success. Report statistics will include the following:
Number of new subscribing customers
Number of messages sent
Number of emails opened
... and many more
Urban Route provides the online tools that allow your customers to Opt-In and Opt-Out of your email newsletter subscription. We handle all technical tasks. We can seamlessly fit Opt-In tools to suit your website.
Urban Route also provides printed point of purchase cards allowing your customers to Opt-In to your email newsletter subscription at your place of business. No Internet connection is required. This is a full colour printed card that provides a place for your customers to enter in their contact information.
Urban Route provides delivery service from our secured email server. Using your newly designed email newsletter, we add content, personalize and safely deliver one copy to each of your subscribing customers.
Urban Route arranges to meet with you to review goals, strategy, tactics and return on investment, making sure your internet marketing campaign is going according to plan. This is the time when adjustments or concerns can be addressed.
Still have unanswered questions?
Visit our Internet Marketing FAQ for most commonly asked questions about our Email Newsletter Services.
Or
Contact Urban Route to find out more
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Email Newsletter Features Explained