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On this page you will find the most commonly asked questions about Internet Marketing and our Email Newsletter Services.
If you still have unanswered questions after reviewing this page and our Email Newsletter Services Explained page, reference Our Contact Information. We would be glad to answer any questions you have regarding our services.
Frequently Asked Questions
What
 What does opt-in mean?
What is an Email Newsletter?
What is spam and how do I avoid it?
What is an Email template? Can I re-use that format over again?
What steps has Urban Route taken to make my customer information private?
What steps do I need to take to make my customer information private?
Who
Who will create my message content?
Why
Why does my organization need an Email Newsletter?
Where
If don't have a customer database where do I start?
How
How do I start?
How do I manage new subscribers?
How does Urban Route Send Mail on behalf of my company?
How does Urban Route personalize each message?
How do I measure my success or return on investment?
How will I know if customers read my email?
How do I know how effective my email campaigns are?
How do I ensure my customer will read my Email Newsletters?
How long does it take to delivery my newsletter?
Other
I have a limited marketing budget. Can I afford an Email Newsletter Campaign?
Ultimately, I need to increase traffic to my website. Can Urban Route do that?
I have my own customer databases. Can Urban Route eMarketing use this data?
Are Email Newsletters legal?
Is it acceptable to send unsolicited emails from my business?
Opt-In or permission marketing simply means your customers give their permission to receive regular content from your organization. They have specifically opted-in or signed up to be part of the distribution list and can opt-out or remove themselves at anytime.
This is the most effective form of electronic Marketing. By using the Opt-In approach to electronic marketing you receive many benefits. See our benefits area for more information.
Email Newsletters use the Internet to communicate information about promotions, company offerings, product updates and more. It is a valuable dialogue between a prospective or current customer and a company. Email Newsletters are most effective when the recipients are targeted (see What does opt-in mean?) and the information is relevant and timely.
Spam means sending out unsolicited emails. Unsolicited email can damage a company's reputation and hurts the marketing industry as a whole. Urban Route eMarketing is exclusively involved in Opt-In or Permission base Email Newsletters ensuring your customer database includes only people that have given you their permission.
An email template is a structure that can be reused over and over, saving you time and money. Urban Route provides Email Newsletter Design and Email Newsletter Delivery in our all-inclusive email newsletter packages. Email Template consistency increases the success of your Email Newsletter campaign. Since the content will be new and organized in a similar fashion every time it is sent out, it allows your customer to find content quickly and easily.
At Urban Route eMarketing, we are committed to providing our clients and customers with exceptional service. As providing this service involves the collection, use and disclosure of some personal information about our clients and customers, protecting their personal information is one of our highest priorities.
Urban Route eMarketing complies with the Personal Information Protection Act - PIPA (PIPA). PIPA sets out how B.C. organizations may collect, use and disclose personal information about individuals. To find out more information about our Privacy Policy (PDF), please visit our Commitment to Privacy page.
Any time you collect and retain personal customer information you need to make sure your organization complies with the Personal Information Privacy Act.
Urban Route has most of the work already done for you, however there are a few things we will need to go over before we begin to collect customer information. Together we will:
Create a privacy Policy
Assign a Privacy Officer
Create a complaint handling process
Urban Route eMarketing helps you determine what content will be beneficial for your customers. Once this is established, regular and updated content will be required from your organization. Urban Route merges the content into the Email template and delivers it to your customers.
It is ideal for anyone looking to increase their competitive edge, expand customer base, increase referrals and word of mouth, boost sales, repeat business and customer loyalty, save time and money.
See our benefits page to find out what benefits your business will enjoy from Urban Routes Email Newsletter packages.
Urban Route eMarketing includes Customer Database Setup and Customer Database Hosting in all our All-inclusive email newsletter packages. Visit Our Customer Database Hosting page for more information.
Visit our all Email Newsletter Pricing and Packaging section, find the inclusive package that is best suited for you and contact us to setup a no obligation initial meeting.
Urban Route eMarketing takes care of all subscribing and unsubscribing tools. We place an Opt-In form on your Website that allows your visitors to sign up for the newsletter. Once they subscribe to your newsletter they get entered into your customer database and queued for the next newsletter send out. This process is automated so that there is no administrative work for you.
Urban Route eMarketing uses specialized software tools to seamlessly send emails to your clients on behalf of your organization. It will always appear that emails are coming directly from your business.
Personalized messages increase the response rates for an email campaign. Even though you may be emailing thousands of recipients, it makes each person feel unique since each message is customized using individual contact names and interests. Urban Route eMarketing uses specialized software tools so each message will be personalized with unique customer names, titles and other customer values we can set together. Our Pro and Premium email newsletter packages come with personalized custom values you can set for each customer.
During the initial meeting, Urban Route will work with you to determine how we will measure the success or return on investment of your campaign. This will vary for each organization since each organization will have different goals. Our all-inclusive email newsletter packages include a client interview to determine how we will measure success and a Follow up customer Interview with reports calculations regarding your return on investment.
Click through rates will tell you how many people are reading your emails. Urban Route will works with your Hosting Company to setup a Statistics Package so you can see who is reading your Email Newsletters.
Urban Route interviews your company at the beginning and end of each year to determine return on investment and how this will be measured. It is included in our all-inclusive email newsletter packages.
Urban Route eMarketing helps you find the right content to include in your Email Newsletter Campaigns. It is part and parcel of our all-inclusive email newsletter packages. We are committed to the success of your email campaign.
Once content has been received and has been approved by your organization, Urban Route eMarketing will send the newsletters out within 24 hours.
Yes. Urban Route eMarketing is Web-based so you don't have to purchase, install or manage software. There are also flexible payment programs that allow you to pay-as-you-go. An Email Newsletter Campaign is the least expensive medium available for customer acquisition, retention and relationship management.
Yes. Email Newsletters are one of the top ten ways to increase website traffic and Search Engine Visibility. Our all-inclusive email newsletter packages include additional services that will boost your website traffic.
Urban Route also specializes in advanced Search Engine Optimization. See our Search Engine Optimization page for more information.
Yes, we can use your Customer Data on your own Database Server or Export your Customer data to our Secure database Server. We recommend that email campaign data be hosted on our secure server to take advantage of several benefits. Please read Customer Database Hosting for more information.
Yes. Opt-In email Newsletters are very legal, and widely used as a marketing tool. Urban Route is exclusively involved in Email Newsletter Design and Email Newsletter Delivery of Opt-In and permission based Email Newsletter Campaigns.
There are various laws that protect personal privacy. Spam can damage your business marketing objectives and is illegal.
See our section about Privacy and the Law for more information.
Still have unanswered questions?
Contact Urban Route to find out more
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Internet Marketing FAQ - Frequently Asked Questions and commonly asksd questions about our Email Newsletter Services.