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Search Engine Optimization helps your customers successfully find your products and services online faster with less effort.
The bottom line is an increase in motivated and interested customers to your website which means increased sales for your small business, club, school or association.
Search Engine Optimization Features
 Search Engine Optimization Planning
Submission Service
Title and Meta tag optimization
Keyword and Phrase research
Competition web site, keyword and phrase research
Entry page
Keyword Themed Pages
Site evaluation
Website Copywriting. Headings, copy, and text link optimization
Reciprocal Linking
Paid Search Engine Submissions
Website purpose: Before keyword selection can begin, the purpose of your website must be established. Your website might be selling, sharing or persuading. What are your products and services?
Customer profile: We need to determine who is interested in your website. Things like Demographics, Psycho-graphics and Social-graphics.
We submit your web site to the major directories and search engines. AOL, Fast, Altaista, Looksmart, Ask Jeeves, Alltheweb, DMOZ, Yahoo, Teoma, Netscape, Lycos, MSN, HotBot, Google, Inktomi and Overture. These search engines account for more than 90% of all searches.
What is included?
Preparation of your site information to be listed
Location of the best category for your web site (web directories)
Submission of your web site to search engines and directories
Report of all the search engine submissions for your records
Title Tags: We optimize your title tags using the top keywords and phrases. Generally your Title Tag will be your search engine listing title and is the most important part of your web site to optimize.
Meta Tags: We will optimize your Meta tags to include your keywords and phrases, as well as your web site description. There are many Meta tags. We cover the ones that will boost your Search Engine Ranking.
Urban Route has special tools to determine what keywords and phrases are most popular. We determine the top keywords in the stack and rank them.
A competitive analysis can help determine what keywords and phrases your competitors are using and what is working for them.
The entry page is the main access page to you web site, sometimes called the homepage. This is the primary page that is submitted to search engines and directories. Search Engine robots will spider through the rest of your site naturally.
Themed Pages have a narrow subject matter increasing page rank and search engine visibility on one main topic. Themed pages are created to target one specific subject, keyword, phrase or topic. Themed pages includes "top to bottom" search engine optimization.
A site evaluation can single out issues and problems that are preventing your site from improving your search engine rank. We find locate and the roadblocks fast so they can be removed and your site can reach its search engine rank potential. Some common problems are:
Framed web sites
Flash web sites
Content Placement
JavaScript Navigation
Headings: Heading tags help search engines determine what your website copy consists of. We optimize them so search engines can read your content more effectively using your keywords and phrases.
Web site Copy: Just like Title Tags Content is at the top of the search engine food chain. Using your keyword and phrase list, we optimize your paragraph copy to help boost your page rank and targeted position.
Link optimization: Optimized links help search engines dive deeper into your site. We optimize Hyperlinks and linked text to guide search engines bots through your website indexing more content and improving your ranking.
Emphasis Tags: Highlighted tags or emphasis tags can highlight keywords nestled deep in your copy. We use these to bring those keywords to the attention of the search engine robot.
Image Alt Attributes: Images are virtually impossible for search engines to read and index so we use the alt attribute that is part of the image tag to help make reading images more effective.
Cross-linking or reciprocal linking is when your web site contains a link to another website and in-turn that web site contains a link back to yours.
For reciprocal linking to work effectively both sites must contain a valid hyperlink to each other and sites should be based on similar keywords and phrases.
Pay-Per-Click means you pay for each click or visitor that connects to your site through the paid search engine or directory. Pay-for-submission carries better rewards if optimization is carried out properly.
Pay-for-submission means search engines guarantee that your site will be reviewed within a specified period of time. This can help up the listing process.
Still have unanswered questions?
Visit our Search Engine Optimization Frequently Asked Questions page for most commonly asked questions about our Search Engine Optimization Services.
Or
Contact us using Our Contact Information Page
Benefits of Search Engine Optimization
Search Engine Optimization Packages
Search Engine Optimization Explained
Search Engine Optimization FAQ
Search Engine Optimization Tips
More information about SEO
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Search Engine Optimization Explained