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On this page you will find the most commonly asked questions about our Search Engine Optimization Services.
If you have unanswered questions after reviewing this page as well as our Search Engine Optimization Services Explained page, Contact Urban Route. We would be glad to answer any questions you have regarding our services.
Frequently Asked Questions
 What is search engine optimization?
What is search engine ranking?
How long does it take to see my site ranking improve?
What search engines do you submit to?
What is the difference between a search engine and a directory?
How often should I have my web site submitted?
How do you measure my web site traffic?
How do you measure results?
How do you help us determine what words and phrases to use?
How much traffic will I receive?
What is
Search engine site optimization is the process of developing specific coding, keywords, titles, meta tags and descriptions which will ensure that your website is highly ranked among the search engines and can be easily found online.
What is
Search Engine Ranking is your webs site position on a search engine. Search Engine Position is gained from a number of things such as content, title tags, meta tags and the number of web sites link to yours.
Some search engines take only a couple of days to search through your site and others can take a couple months. More than likely, it will take 30-90 days to get the full benefits of search engine optimization and be fully indexed by the search engines.
We focus on the major directories and search engines. The following search engines account for more than 90% of all searches performed on the Internet. AOL, Fast, AltaVista, Looksmart, Ask Jeeves, Alltheweb, DMOZ, Yahoo, Teoma, Netscape, Lycos, MSN, HotBot, Google, Inktomi and Overture.
A Search Engine is an automated service called a robot, spider or crawler. These robots follow links and crawl through web sites indexing words that are unique.
Directories use human editors who look at your web site and decide weather to include your site in their directory or not. They are set up in categories much like you would find in the yellow pages.
A competitive web site should generally be submitted every 30-45 days. Your web site may only need to be submitted once.
The submission service provided by Urban Route can be arranged to suit your competitive needs. Submitting a page too often is considered spamming. Spamming is considered very bad and can actually reduce your site ranking or even worse ban your site by from search engines and directories.
We access your web site statistics before starting the search engine optimization process. Using special software we are able to determine the amount of traffic the site has generated to date. Comparing web site traffic before and after the optimization process is the most effective way to measure site traffic.
We measure our search engine optimization performance by the increase in the number of visitors we drive to your site as well as the improvement in your ranking across a section search engines. Our search engine optimization service is focused on bringing in an increasing number of qualified customers to your web site.
Once we receive a completed client information form back from you with the keywords and phrases, along with a customer profile, we conduct keyword popularity research. We then perform web site research of your competitors to find what words and phrases they are using to promote their web sites.
We then create a master list of words, get your approval and begin search engine optimization.
The amount of traffic your site will receive depends upon the popularity of your keywords and phrases as well as other strategies like opt-in email newsletters and reciprocal linking.
Still have unanswered questions?
Contact Urban Route we would like to hear from you.
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Search Engine Optimization FAQ - Frequently Asked Questions